At Magic, our focus was simple. Deliver the best customer experience possible to our clients just by texting. Using a combination of combination of clever human assistants and software, Magic did happen. As a consultant at Magic, I helped the co-founders and engineers in the early stages to go viral. We did. We were featured on CNN Money, Wired, ABC News, Fortune, TechCrunch, Product Hunt, and more.
Step I: Build a "magical" customer experience via SMS
We used something that everyone was familiar with SMS texting but made the experience magical. There was no app (there still is no app for Magic even today). The first design of the Magic website was in my opinion not even that magical. However, it was the personal assistant on demand experience that was magical. Stuck at the airport? No problem for Magic!
Step II: Get the word out!
Next, my goal at Magic was to share our amazing on-demand personal assistant with the world. The easiest way is if you have a personal connection or get a personal introduction to one of the tech news channels at CNET, the Verge, Engadget, TechCruch, and Wired. I did not have any of these but what we did do at Magic was to do our best to build those connections, make a great pitch, and most importantly (in my opinion) have a killer product. In some ways, we got lucky because Ryan Hoover, the founder of Product Hunt, stumbled upon our service. Magic surged to the #1 spot on Product Hunt and soon after we got contacted by multiple tech news channels if they could get an exclusive. This happened because we started to get the word out about what Magic could do and it caught on!
Step III: Growth hacking and hustling = going viral!?!
So how did Magic end up going viral!?! I've learned that there is no set formula to going viral it is a mix of hard work, tons of growth hacking, loads of hustling, and sometimes it does take getting a little lucky. However, as the Roman statesman Seneca would say, "Luck is a matter of preparation meeting opportunity." Ultimately, focusing on customer service and creating a delightful user experience via SMS texting was the key ingredient in making Magic feel magical. #Magic